Thorborg’s diary
We’ve bought Capino and Saxis
Episode 19 · 10. July 2023 · 10:04
Jannie and I have bought back most of Capino and Saxis. On finding investors, buying or selling a business and keeping two important services for entrepreneurs running.
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Will ChatGPT destroy the internet?
Episode 18 · Recorded on 28 June 2023 · 22:43
Who will bother creating original content if AI takes the traffic? I also talk about automation at Dinero and my thoughts on the climate in summer 2023.
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Which companies will win the AI race?
Episode 17 · 22. June 2023 · 11:34
The technology is becoming widely available. I think much of AI’s value will lie with the companies that have the data. With examples from Tesla, Facebook and our work at Dinero.
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When the public sector gets involved…
Episode 16 · 15. June 2023 · 9:56
When politicians announce new subsidies or tax changes, customers may put their purchases on hold. I talk about Amalo, heat pumps, solar panels and the need for a financial buffer.
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Apple Vision Pro – what will it mean?
Episode 15 · 11. June 2023 · 50:17
My first thoughts on Apple Vision Pro: why apps, simple controls and augmented reality could become more important than the metaverse. Also on the boat, Dinero and the solar panels.
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A chat with Jannie about strange sounds on Bornholm
Episode 14 · 17. May 2023 · 6:40
Jannie and I experienced strange bangs and tremors on Bornholm. We describe what happened and discuss the possible explanations being put forward in May 2023.
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A chat about optimisation and other bits and pieces
Episode 13 · 16. May 2023 · 29:01
On my new solar panels, smart energy management and how Jannie optimises her hotels on Bornholm. Small improvements can bring both happier customers and a better bottom line.
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A business is like an aquarium
Episode 12 · 25. April 2023 · 26:28
A business has many parts that need to work together, just like an aquarium. On my father, learning through work, respect for every trade and new AI projects at Dinero.
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A chat about target audiences and differentiation
Episode 11 · 18. April 2023 · 14:45
Who are your customers, and what will they pay for? I talk about target audiences and differentiation, with examples from places to eat in North Zealand and our work at Dinero.
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Perhaps my best piece of business advice
Episode 10 · 17. April 2023 · 24:48
Automation is one of the things I look for in a business. On Amalo’s customer journey, the hidden cost of administration and building a business that can grow.
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The AI future is happening right now
Episode 9 · 14. April 2023 · 22:35
A question about three years of recruitment gets me thinking about AI, productivity and new skills. On marketing, developers, human support and the future of bookkeeping.
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A chat about going bankrupt
Episode 8 · 7. April 2023 · 19:04
The debate about Gorms Pizza prompts me to talk about bankruptcy, creditors and starting again. On the obligations of a business and my own experiences of losing everything.
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A bit about the press and PR
Episode 7 · 31. March 2023 · 50:38
I talk about the press and PR on my way to a speaking engagement. On understanding the outlet’s audience, making the journalist a hero, finding the human angle and starting with smaller media outlets.
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A bit about publishing books and personal branding
Episode 6 · 28. March 2023 · 20:12
Why do I work with a publisher when self-publishing earns more per book? On E-pusher, my new book and building a personal name by starting with a narrow focus.
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When should you go full-time in your business?
Episode 5 · Recorded on 16 March 2023 · 14:03
Start cautiously alongside your job or studies, and build a buffer. I talk about making the leap to full-time and focusing on your main project.
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Speaking engagements – how I do it
Episode 4 · 17. March 2023 · 33:45
How I prepare a talk, capture the audience’s attention and build a name that organisers will pay for. On stories, humour, notes and the value of staying focused.
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How do you write a business plan?
Episode 3 · 16. March 2023 · 33:01
My business plan is a checklist and a test of the idea. On gaps in the market, value for customers, budgets, funding and the life you want to build the business around.
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Find an investor for your business
Episode 2 · 7. March 2023 · 21:43
Find an investor who contributes more than money. On teams, prototypes, pitches, valuations and my investment in Drivers – and why the money needs to be in your account before you spend it.
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And we’re off
Episode 1 · 2. March 2023 · 20:24
This is where my diary begins. On Dinero, books, investments, the hotels on Bornholm and the freedom that is, for me, an important part of a successful life.