AI in business – Martin Thorborg’s experiences

I’m interested in AI in business because it can change both the work we do and the businesses we build. I’ve gathered a few starting points here if you want to read about my experiences with AI in Dinero and other companies.

AI in business: start with a specific task

My examples include quotes, scheduling, customer questions and product descriptions. These tasks take time in an ordinary business. Skilled tradespeople still have to do their work, but perhaps some of the administration around it can be made easier.

AI in traditional service businesses

Read about AI in service businesses. I talk about Shup, Amalo, RenBåd and Dinero’s support. The episode also shows the difference between asking a chatbot a question and setting up an agent to follow a workflow. Recorded on 23 April 2026.

When AI makes software easier to build

Read about vibe coding and software businesses. I talk about a booking system built with AI and everything that still surrounds the code itself: operations, trust, security, integrations and customers. Recorded on 23 February 2026.

From bookkeeping to help with your business

Read about innovation and Dinero’s virtual finance director. Here I talk about the vision for Dinero and about growing a business without losing touch with its customers. Recorded on 4 February 2026.

Where should I start as a business owner?

Start with the article on service businesses if you’re looking for practical examples of tasks. Choose the episode on vibe coding if you’re considering building software or want to understand what AI might mean for an existing software business.

Are the examples proven results or expectations?

The articles distinguish between my experiences at the time of recording, solutions still in development and my expectations for the future. Figures, product features and plans should be read alongside the date of each episode.