Martin Buch Thorborg – entrepreneur, investor and author
Martin Buch Thorborg, also known as Martin Thorborg, is a Danish entrepreneur, investor and author. He is known for his involvement in internet and software businesses including Jubii, Spamfighter, Amino and Dinero.
Martin Buch Thorborg: businesses and career
He has worked with internet businesses since the 1990s. Dinero launched as an accounting service in 2013 and became part of Visma in 2016. Martin and his wife, Jannie Buch Thorborg, have also worked with hotels in Gudhjem on the Danish island of Bornholm, including Klippen Hotel.
Read the Danish factual profile or explore the career timeline. The investments page describes other businesses he has been involved in. Synbar was started by his son; it is not a company founded by Martin.
Books by Martin Thorborg
His books draw on his experiences of entrepreneurship, leadership and personal choices. The titles below are Danish books; the English explanations describe their subjects.
- Min vej som leder — leadership experiences; Gyldendal Business, 2022, written with Anders Gisselmann.
- Skab din egen succes — 54 pieces of advice to his younger self; Gyldendal Business, 2023.
- Iværksætter til jeg dør 2.0 — his entrepreneurial story, experiences and practical tools; an expanded version of the original book.
- E-pusher — e-commerce and running a webshop, based on experiences from the 2000s.
- Fra led til leder — his earlier self-published leadership book; the later leadership book is Min vej som leder.
Explore the full book guide and selected reviews with links to the original sources. He is also working on a new personal book about his life. Its final title and publication date have not yet been announced on this website.
Articles and podcast
Thorborgs Dagbog is Martin’s Danish-language podcast about business, leadership, technology and everyday life. Episodes are available to listen to and read on this website.
Start with AI in businesses, leadership or entrepreneurship. These topic guides and the linked articles are in Danish.
Press and interviews
The press kit contains photographs with credits, biographical information and sources for business and media milestones. The TV series Buch Thorborg, which followed Martin, Jannie and their hotel projects, premiered on discovery+ and Kanal 5 on 31 May 2022.
For media enquiries, email martin@thorborg.dk. Please include the outlet, topic and deadline.