Skip to content
My books
Search
Menu

This is the year to dominate!

· Martin Thorborg

Going on the marketing offensive is what I want to encourage when competitors spend their time recovering. I do not think a bad year should send us into the next with one ambition: to keep quiet and hope things improve soon. Now is the time to try to grow our business.

I record this video in January 2010. The background is the talk of getting back on our feet after a bad year. My message is simple: Use the situation to move forwards.

A quote that captures my attitude

I have a Twitter account called Tweetburst where I share quotes about entrepreneurship. Today, I found a quote I liked. It said something along the lines of this not being the year to recover. It is the year to dominate.

I shared it because I think that idea is absolutely right. Not all entrepreneurs think alike, but I still hear quite a few saying: Now we need to get back on our feet after the bad year. Hopefully things will improve soon.

I do not know whether things will improve soon. But either way, now is the bloody time to launch an offensive against competitors. When so many of them are thinking about recovering, it is an opportunity to push ahead ourselves.

Go on the marketing offensive while others hold back

I think now is the time to start spending money on marketing. At the time I record the video, many forms of advertising have become cheaper to buy than the year before. That is an opportunity I believe we should use.

Now is also the time to create new services and products. We need to be aggressive in the market and take our business on the offensive while competitors are down. You can find my own experiences of developing businesses in Iværksætter til jeg dør.

I put it quite bluntly: Perhaps we can give them the final push off the plank so they go down with a splash. That is my way of emphasising that we should seize the opportunity that arises when others are focused on standing still.

Aim to grow the business

Do not make the year’s project simply about getting back on your feet and consolidating. My message is that now is the time to grow your business. Marketing, new products and new services are what I point to in the video.

That is the thought I want to leave you with: When others are waiting for better times, consider how you can go on the offensive.

Should you take it easy this year? Nooo!

Location:Jasmine Ct,Delray Beach,USA

Comments

  2. Det med at Google-reklamerne er blevet langt billigere kan jeg kun give dig fuldkommen ret i. Det var faktisk en af grundene til, at jeg skrev e-bogen "Sådan tjener DU penge på bannerreklamer."

    Det viser sig nemlig hurtigt, at Adsense ikke længere er helt så god en forretning, særligt fordi du ikke kan bruge target="_blank"-tagget, som du kan på en bannerreklame. Påstanden om bannerblindhed var "opdigtet" af dem som skulle tjene penge på "deres" metode.

    Men du har ret: det er med at smede mens jernet er varmt, og netop nu er entreen billigere end den længe har været.

    God vind med ideerne, og fortsæt endelig med både pod- og videocasts. 🙂

  4. TAK!!! for den. På sådan en vinterdag, hvor man som – knap opstartet – iværksætter, er lidt i tvivl om det i virkeligheden var bedre at tage til takke med et job med en fast løn (i et ufatteligt ringe udvalg), så hjælper det med sådan en lille motiverende video fra dig Martin 🙂 Nu skal forretningsideen prøves af for alvor – der er helt sikkert brug for sådan en som mig derude!! 🙂
    GOD ARBEJDSLYST til Jer alle derude 🙂

  5. Det budskab er du kommet med flere gang under "kristen", og jeg er enig i din opfattelse. Den såkaldte finanskrise er et udsalg, og så er det med at få købt billigt ind – dog ikke uden omtanke 🙂