Do people owe you money? Try a reign of terror :-)
If people owe you money, my experience is that following up with late payers can be worthwhile. I’ve been thoroughly annoyed with customers who neither paid nor replied. But my wife has shown me how much persistence can achieve. Here in August 2010, an experiment I’d written off has ended with far more people actually paying.
My experiment with E-pusher in instalments
At one point, I made an offer where you could buy E-pusher in instalments. The idea was to pay 500 kroner upfront and get a chance to find out whether the book was for you. If you didn’t like it, you could get back to me and say so. If you liked it or didn’t get back to me, the rest was due, bringing the price to the 1,500 kroner the book normally cost.
It was an arrangement where I put some trust in people. I wanted to make it easier to get started, and I thought the terms were fair.
As far as I remember, around 30 people bought it. After a month, I wrote to them: We have an agreement. Do you like the book?
Two got back to me and said no. That was actually the first time I’d had that reaction, but it was absolutely fine. That was precisely the option I’d offered. Two others paid. I didn’t hear a peep from the rest.
So around 26 people neither paid nor replied. I was left feeling the experiment hadn’t been particularly successful. And I was bloody disappointed.
The least you can do is reply
The silence bothered me too. I’d written to each person myself. I was the one sending the email and following up on the agreement we’d made.
If money’s tight right now, say so. If you’re going to pay, pay. Just get back to me with something. I think the least you can do is reply to someone you’ve made an agreement with.
My wife takes matters of honour very seriously. So do I in my own way, but I also have an awful lot to do. She wasn’t going to let it drop, so she started writing to them.
She followed up about once a week, and gradually the money started coming in. Nobody she reached said they didn’t like the book. That also matches the feedback I otherwise get: It’s a good book. They simply should have paid.
Eventually, around half had paid. But there were still roughly 15 we hadn’t heard from.
How my wife followed up with late payers
Then she began finding them elsewhere. She contacted people on LinkedIn and Facebook. She found mobile numbers on Krak, sent text messages and called.
It was calm and friendly: We haven’t heard from you. Good thing I found you here, so we can get your bill sorted out.
And it worked. At the time I tell the story, I think only five or six remain whom we haven’t managed to reach. I believe the number of people who have paid is in the low twenties, perhaps 22 or 23. Those are approximate numbers, but the difference from the first two payments is clear.
She still knows who the last ones are, and she keeps following up. She actually finds it quite fun. I think she’s done well to turn around something I was close to giving up on.
An email is easy to ignore
My point is that you shouldn’t give up just because people don’t reply. Some think the bill will go away if they hide. Others don’t get around to it and leave it sitting there.
You can pretend an email was caught by the spam filter. A text message feels different. The phone goes blip while you’re with the family, and suddenly you’re reminded of the agreement you haven’t dealt with.
I use a rather crude word for that persistence in the headline. What I’m describing is the polite but firm follow-up my wife used in our particular case. When you’re repeatedly reminded of the bill, it can move up your list of things to get done.
There are also cases where follow-up isn’t enough
Of course, it’s different if people say they have no money or are completely impossible to deal with. Another message won’t necessarily resolve those cases.
In the video, I also refer to Christian Holte’s post on Amino’s expert blog about small claims cases. Back then, in 2010, he described a simple way to recover amounts below 60,000 kroner. That was the historical option I pointed to for people who needed to take a case further.
But my own story is about all those people who simply don’t reply. If you have a persistent spouse or someone else who can help follow up, it can make a big difference. I was busy and disappointed. My wife got on with it and kept going.
It’s nice to get your money. But it’s also nice to see a little justice in an agreement that was otherwise simply being ignored.
Nothing is as annoying as late payers. Hear how my wife got 20 scoundrels to put their Dankort in the machine. Best wishes, Martin Remember to get my 100 best free tips for more revenue in your online shop – Click here
Fedt at I ikke bare har ladet skyldnere gå. Jeg tror ofte, at man opgiver, fordi det er for besværligt.
Det har nok krævet en masse tid, specielt fra din kone, men hvis I har fået ca. 20 x 1.500 kr. ekstra ind, så kan man jo også bruge lidt tid på det.
Og sjovt at se, at du er blevet rigtig amerikaner. Hornet sidder temmelig løst i slutningen af klippet 😉