Iværksætter til jeg dør – A talk by Martin Thorborg

I’m not giving talks at the moment because I’m too busy. Here you can read about the themes of my talk on entrepreneurship. If you’d like the story and the lessons in book form, you can read about Iværksætter til jeg dør 2.0.

Being an entrepreneur is one of the most fantastic things there is. It’s incredibly rewarding, and with hard work and enthusiasm you can make a really good life out of it. But far too many entrepreneurs plunge headfirst into the challenges, when just a few small tips could give them a much better chance of success. There’s no reason to make all the mistakes I made at the beginning, and if you can get a shot of inspiration too, you’re well on your way. I start by telling my own story as an entrepreneur. From my little game-copying business, run from my two-room flat in Nørrebro in 1993, through the CyberCom games shop on Falkoner Alle, which became the street’s best-selling shop, to Jubii, which was sold in 2000 for a nine-figure sum. Later I co-founded SPAMfighter, which has sold software in more than 200 countries, Agera, the Scandinavian market leader in matching small businesses with accountants, bookkeepers and lawyers, Dinero, Denmark’s most widely used accounting software for small businesses, Amino, Denmark’s largest entrepreneurship forum, and more. The talk is a pep talk about starting your own business, with lots of practical tips and examples. The audience leaves with good ideas, a strong desire to start a business and a considerably better chance of doing it successfully.

Variations
The talk can take different angles. I have extensive experience of branding, innovation, retail, e-commerce, leadership, motivation and more. Ask me if there’s a particular angle you’d like me to focus on.

Key themes in the talk
Enthusiasm, moderation, success, focus, money, happiness, marketing, PR and networking.

Who can benefit from the talk?
Entrepreneurs, both newcomers and those with a little experience, people from smaller businesses, school pupils, advisers and anyone else who works with entrepreneurs or is simply interested in the subject.

How long is the talk?
The shortest I can make it is 45 minutes, but an hour is better, and an hour and a quarter is the maximum. Ideally, add another 10–30 minutes for questions. See some of the many happy emails I’ve received from audience members and organisers here

I take enormous pride in making every talk a great success, so I give no more than 20 talks a year. That ensures I’m highly motivated and really give you full value for money. Send me an email to find out more.