Cool cupcake concept, steal it :-)
A cupcake concept doesn’t have to be just about the cakes. I’ve seen a shop I think is bloody fun because the whole place is built around the same idea. It’s my birthday here in May 2010, and I’m out with the family. I just want to show you the shop before we have some cupcakes ourselves.
A cupcake concept with sweets, colours and fashion designers
Inside the shop, they’ve put effort into the décor. The tables look as if they’ve been made with sweets in clear varnish or something like that. That’s how I imagine they’ve done it, anyway. It looks very cool.
Everything is decorated within the same theme. The TV screens are built into the décor too, and there are both sweets and merchandise. Old-fashioned sweets and enormous pieces of chewing gum. The kids love it, and you can clearly hear that as I walk around filming.
Then we get to the cakes themselves. They’re little cupcakes in different flavours, but the names make them more than just a vanilla or coconut cake. They play on the names of well-known fashion designers and brands.
Among others, I read Donatella Vanilla, Red Valentino and Coconut Klein. There are several other varieties with names playing on the same theme. It’s the kind of wordplay that makes you stop and take an extra look.
The whole shop fits together
What I find interesting is the combination. You have the little cakes in different flavours, the names referencing the fashion world and the flashy décor. It isn’t just a selection of cupcakes in a display case. It’s a whole concept.
To me, the tables and decorations look like something you could make relatively easily yourself. I actually think much of it could be copied without making it terribly complicated. It’s the idea and the way things are put together that grab me.
Could it work on a Danish shopping street?
I definitely think a business like that on Strøget in Copenhagen or in Aalborg, Aarhus or Odense could kick a hell of a lot of arse. That’s my immediate assessment as I stand looking at the place. If you love cakes and are thinking about opening a shop, I think it’s worth seeing how they’ve done it here. I share my own experiences of building a business in Iværksætter til jeg dør.
I’m not spending time talking to them about the business today. It’s my birthday, and I’m going to be with the family, so this is a quick look at the concept. I just wanted to show it because I think it’s fun. Now we’re having some cupcakes ourselves.
If you love cakes and want to open a cool shop, watch this.. Here’s the front of the shop: 
Slap af et gennemført koncept. Der er tænkt kreativt på alle kanter og leder!